- [project] Pedal to Petal
- [category] Branding
- [instructor] David Villouta
"AHOLE" is an experimental typeface I created to explore the feeling of ambivalence — that weird space where you hold two opposite emotions at once. It’s built on a square grid, but the soft oval counters break that order, showing how complicated those feelings can be. "AHOLE" captures that contradiction — structured but emotional, bold but uncertain.


